Hamburg & London, 9 May 2023 – The tech divide and the lack of gender and ethnic diversity in tech-related fields call for the ever-growing need to ensure our youth are well-equipped to thrive in tomorrow’s world. At Teens in AI, action is being taken to tackle part of the issue, to make tech skills accessible to young people. In line with their Sustainability Agenda CARE BEYOND SKIN – a focal point of which is to foster an inclusive society – Beiersdorf has partnered with Teens in AI. Teens in AI is a social impact-driven organisation seeking to inspire teens to explore a future in tech and AI through collaborative, hands-on learning experiences.
Empowering Youth with Tech Skills for a Better Future
Recognising the importance of equipping young people with the skills they need to succeed in tomorrow’s world, the partnership between Teens in AI and Beiersdorf aims to provide these skills to those who may not have the opportunity otherwise. By making the world of responsible AI and technology more accessible, young people from under-resourced communities can be inspired and empowered to shape their dreams and build a better future for themselves and their communities.
Emilie Joubert, Vice President Human Resources Europe at Beiersdorf comments: “Beiersdorf is successful thanks to the many innovative communities that have shaped it over decades. We are partnering with Teens in AI to create a new community, bringing together young people from diverse backgrounds and our own Beiersdorf experts, to explore the world of AI and create an impact using technology. We all need to develop the skills to shape AI and create a better future. I am thrilled that we are investing in our own AI community, in line with our purpose – to Care Beyond Skin.”
To achieve this, Teens in AI and Beiersdorf are joining forces to create a tangible impact by organising a series of nine in-person hackathons across Beiersdorf Group’s European locations , the first of which will take place at the start of June this year. These hackathons are specifically designed to provide under-resourced youth with an introduction to the world of technology and AI. They will learn in practical, fun and collaborative ways – whilst developing creative, innovative tech4good solutions in response to a United Nations SDG-inspired (Sustainable Development Goal) challenge. By fostering a supportive environment that incorporates tech skills workshops, talks on responsible AI and mentorship, Teens in AI brings years of experience working with young people, making tech upskilling accessible to underserved communities. Together, Beiersdorf and Teens in AI aim to create a brighter and more sustainable future for all.
Elena Sinel, Founder and CEO of Teens in AI added, “At Teens in AI, we are dedicated to promoting diversity and inclusion and have already inspired more than 10,000 young individuals worldwide to explore the potential of AI for social good. Our partnership with Beiersdorf presents an exciting opportunity to extend our reach to underserved communities throughout Europe and empower the next generation of ethical AI researchers, entrepreneurs and leaders. We are delighted to witness youth from diverse backgrounds come together at these hackathons to address real-world issues and generate positive changes for their communities.”
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About Teens in AI
Launched in 2018 at the United Nations AI for Good Global Summit, Teens in AI is a social impact-driven initiative that inspires teens to explore a future in tech and AI through collaborative, hands-on learning experiences. They believe in harnessing technology to create a fair world where everyone has equal opportunity to maximise their potential. By encouraging diverse perspectives, Teens in AI acts as a catalyst for change, inspiring the next generation of responsible leaders, innovators, and technologists from all walks of life to shape the world of tomorrow.
For more information please contact:
Media enquiries: Bev Chislett, Head of Marketing, Teens in AI [email protected]
Visit our website for further information: www.teensinai.com
Visit our Social Media channels: linktr.ee/TeensinAI
About Beiersdorf
Beiersdorf has stood for innovative, high-quality skin care products as well as pioneering skin research for 140 years. Leading international brands such as NIVEA, the world’s no. 1 skin care brand*, Eucerin (dermocosmetics), La Prairie (selective cosmetics), and Hansaplast (plasters and wound care) are cherished by millions of people around the world day after day. Renowned brands such as Aquaphor, Coppertone, Chantecaille, Labello, 8×4, atrix, Hidrofugal, Maestro, and Florena round off our extensive portfolio in the Consumer Business Segment. Through the wholly owned affiliate tesa SE, Beiersdorf is also a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers.
The Hamburg-based company generated sales of €8,8 billion as well as an operating result (EBIT) of €1,2 billion in fiscal year 2022. Beiersdorf has more than 20,000 employees worldwide, who are connected by shared core values, a strong corporate culture and the Beiersdorf purpose Care Beyond Skin. With its C.A.R.E.+ business strategy, the company pursues a multi-year investment program focusing on competitive, sustainable growth. The program is consistent with the ambitious sustainability agenda, with which Beiersdorf is generating clear added value for consumers, society, and the environment.
* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2021.
Additional information can be found at www.beiersdorf.com.
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